Do you want to pay for a funeral home's advertising? The FCA of the Virginia Blue Ridge has this advice—
Have you noticed that obituaries often display funeral home logos at the end of the notice? One of our board members recently contacted The Roanoke Times to ask who pays for this advertising. This is Times’ response.“The funeral home logo that appears at the bottom of some obituaries is factored into the charge for the obituary. Inclusion of the funeral home logo is optional.”
Be aware of this practice! You do not need to pay for the space that such a logo occupies if you do not want to. Advertising is not a charge that is listed on any funeral home’s General Price List, but it has been suggested by the Funeral Directors Association as a way of enhancing revenue.