On this one, note the barely readable small print disclosure that they're not, which is at the bottom and is about 1/20th as dark as the typeface that says "GOVERNMENT FUNDS AVAILABLE FOR FINAL EXPENSES" that appears at the top, next to the Pennsylvania Avenue address in Washington DC ( a nice touch, don't you think?)
Note the deceptive wording of the interior:
The government has made funds available for final expenses. Also available in your state, is a program designed to pay for what the government funds do not pay for your final expenses. If you qualify, this program can pay 100% of all funeral and final expenses for each person covered.
The comma after in your state is a nice touch for illiteracy.